I build the tools, not just the brief
I build the tools, not just the brief.
Freelance & personal projects · Independent build (Shopify, Lovable, n8n) · 2023–present · Designed & built
The brief
La Bendessa is a family's organic farm-stay in the Tuscan-Emilian Apennines. It needed working e-commerce and a way to run sales, stock and orders, built and maintained by one person, without an agency budget.
What I did
I like to ship the tools I work with and recently I've done a few: a Shopify store for an organic farm, its back office with Lovable, a daycare finder on Lovable, an automated job scanner on n8n, this site, and more.
The result
The farm now runs on tools most small family businesses never reach for. Operations got simpler, the brand looks more trustworthy, and the commerce has room to grow.
Why I'm proud of it
Most marketers stop at the brief. I like to go a step further and ship it when I can. That changes what I bring to a team, especially anywhere AI and product fluency actually matter.
- Builder
- Product
- AI