Services
Fractional CMO for ambitious brands
Senior marketing leadership when you need an expert, but not yet the full-time hire. I help teams across Europe turn brand, go-to-market and product into a single coherent plan, and then execute it.
Why a fractional CMO makes sense now
Most ambitious teams are past the stage where they need advice on a slide deck. They need someone who can sit in the leadership conversation, shape the strategy, hire a team and then make the work happen.
But hiring a full-time CMO is expensive, slow and risky before the business is ready. A fractional CMO gives you the strategic depth and operating experience without the long-term overhead.
I perform best when I join mid-flight: when there is momentum but not enough alignment, when the team is strong but lacks senior direction, or when the next phase needs a clearer plan than the current one and the plane needs to be built while flying.
What you get
The marketing foundation most teams are missing
Marketing strategy that sticks
A clear positioning, channel plan and measurement framework that connects brand to revenue.
Team leadership and hiring
Coaching your existing marketers, shaping the team you need, and helping hire the right people.
Growth and funnel work
Acquisition, retention, lifecycle and product-led growth mapped to the metrics that matter.
Brand and creative direction
A consistent brand story, creative briefs and a point of view that scales across channels.
Strategic partnerships
Partnerships, sponsorships and collaborations that extend reach without diluting the brand.
Board-ready reporting
Clear data reading, honest reviews and a marketing narrative the leadership team can trust.
Engagement models
Fit the support to the stage
Advisory
Half-day to one day per weekBest for: Leadership teams with strong operators who need direction and a second opinion.
Focus: Strategy, quarterly planning, board decks, key decisions.
Active fractional CMO
Two to three days per weekBest for: Teams that need hands-on leadership but are not ready for a full-time hire.
Focus: Strategy + execution: team leadership, campaigns, growth loops, reporting.
Sprint
Four to eight weeksBest for: A specific launch, rebrand, fundraising deck or go-to-market push.
Focus: One clear deliverable: plan, positioning, or campaign in market.
How I work as a fractional CMO
I start with the business, not the channel. Before choosing tactics, I clarify what the company needs to prove in the next 12–18 months and how marketing can make that inevitable.
I build inside your team. I do not parachute in with a slide deck and leave. I work with your existing marketers, agencies and product partners, making the whole system better, not just adding another consultant.
I bias toward action. The best strategy is the one that ships. I keep the work moving from insight to plan to execution, with clear check-ins that keep leadership aligned.
I measure honestly. Marketing should be accountable. I set metrics that reflect real business outcomes, report progress transparently, and kill ideas that are not working.
Who it is for
Teams at a growth inflection point
The right fit is usually a founder, CEO or leadership team building an ambitious brand in Europe. You have product-market fit, a strong team, and the sense that marketing should be doing more than it is.
WaterBear
+68% daily active users by turning watching into doing
Impact content makes people feel something, then do nothing. I co-built an impact marketing framework that turned watching into action, working hand in hand with the product and partnerships teams. Engagement climbed.
Freelance & personal projects
I build the tools, not just the brief
Most marketers can brief a build. I like to ship them too: an organic farm's e-commerce and back office, a daycare finder, an automated job scanner, this site, and more.
Nike
EMEA digital product features that scaled across the world
I led the launch and operationalisation of Nike Training Club Live across EMEA, live workouts on the NTC app, and the localisation of the first non-English Audio Guided Run library. Both became case studies that got picked up worldwide.
Nike
An innovative sports school program that grew 20x in a year
The goal was to slow the sport drop-off among young people in Milan. I led a program built inside schools that grew from 200 to 4,000 students in a single school year.
Nike
Nike Italy's best-converting influencer campaign on record
Running in Milan read as male and middle-aged. I led a long-term campaign with Aurora Ramazzotti to change who the sport was for.
WaterBear
$160k saved a year, and retention went up, not down
WaterBear's CRM was expensive and underperforming. SAP Emarsys was the wrong tool for our needs. After weighing the alternatives, I ran the full migration to Braze, cut $160k a year, and improved both retention and email performance.
Start a conversation
Let's see if this is the right fit
Tell me where you are, where you want to get to, and what is getting in the way. I read everything and usually reply within a couple of days.